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WHY A BRAND, NOT JUST A LOGO, IS VITAL TO THE BOTTOM LINE

WHY A BRAND, NOT JUST A LOGO, IS VITAL TO THE BOTTOM LINE

When you think about branding or rebranding your business, do you automatically think “logo”? Many business owners think they are following strict branding guidelines once their logo is developed and placed on everything from business cards to uniforms. A company’s “logomark” is only a part…

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WHY ANIMATION IS A MUST FOR MARKETING YOUR BUSINESS

WHY ANIMATION IS A MUST FOR MARKETING YOUR BUSINESS

If you have ever shied away from using animation for your advertising, it’s high time to reconsider. In the past, you may have thought the medium to be ideal for advertising children’s products, but not as appropriate for promoting goods or services that were deemed…

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WHY YOUR BRAIN CRAVES INFOGRAPHICS

WHY YOUR BRAIN CRAVES INFOGRAPHICS

Did you know that the average person’s attention span was last clocked at 8 seconds and is shrinking annually? The most logical reason is because the average American consumer is exposed to over 3,000 advertising messages a day, via the full spectrum of media. Information…

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Is Your Logo Driving Business Away? 4 Ways to Tell if you Need a New Logo

Is Your Logo Driving Business Away? 4 Ways to Tell if you Need a New Logo

A logo sets the tone for your marketing efforts and speaks volumes about your products, services and business in general. Having the right logo—one that’s modern, attractive, fresh and authentic—can help you build a strong marketing foundation that your business can count on. Wondering if…

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One Simple Relationship that will Maximize Marketing Efforts

One Simple Relationship that will Maximize Marketing Efforts

One of our team members recently called a company to inquire about special offer on a marketing piece received. Imagine their surprise when the service representative wasn’t aware of the promotion. This type of disconnect happens all the time. It leaves a bad impression on…

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6 Benefits of Hiring Outside Creative Services

6 Benefits of Hiring Outside Creative Services

It happens often. We will be collaborating with a new client and they will say, “We never thought of that!” They are delighted, and a direction they hadn’t previously considered becomes an exciting new path. This is exactly why an outside agency’s viewpoint can be…

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Evoke Idea Group Takes Top International Emerging Media Award

Evoke Idea Group Takes Top International Emerging Media Award

Marketing agency is recognized for leadership and innovation in video and motion graphics work Evoke Idea Group, a full-service creative marketing and branding agency, announced the firm has been honored with two awards from the Summit International Awards (SIA) in the Emerging Media category (Summit…

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Evoke Idea Group Honored with Two AVA Digital Awards

Evoke Idea Group Honored with Two AVA Digital Awards

Creative marketing agency is recognized for outstanding achievement in video and motion graphics Full-service creative marketing and design agency Evoke Idea Group has received two AVA Digital Awards, which are sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international awards…

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Create a Strong Brand Through Consistency

Create a Strong Brand Through Consistency

Have you ever wondered what goes into creating a strong branding strategy? How are the top brands so easily recognized and remembered? If you are looking to improve your business branding, then you are in luck. In this post, we will share with you how to create…

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