Create a Strong Brand Through Consistency

Create a Strong Brand Through Consistency

Have you ever wondered what goes into creating a strong branding strategy? How are the top brands so easily recognized and remembered? If you are looking to improve your business branding, then you are in luck. In this post, we will share with you how to create a strong brand through consistency.

Get your branded username everywhere.

If you haven’t already, start by getting branded usernames for each of your online marketing channels. Take Hugo Boss. You can find them on all of the main social networks by typing in the website of the network, followed by hugoboss, or +hugoboss for Google+.

The last thing you want is to be like Apple on Twitter. Or more importantly, not Apple on Twitter.

branding-with-username

Even if you don’t plan on using a social network immediately, it never hurts to create your presence on each social network and direct people to your website. Then, when you’re ready to use it, it will be there, branded and waiting.

Use the same great logo.

Your business’s logo identity is the heart of your branding strategy. It will be featured on your website, your online marketing channels, and your offline marketing collateral. You should use one logo consistently across everything related to your business.

One area where this is especially important is social media. In a lot of areas of the top social networks (Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, etc.), your business’s brand is represented by a small thumbnail image. Your fans who know you on one network will be able to easily recognize you on another if you use a consistent logo.

What you don’t want to do is this.

branding-with-logos

Instead, you want to do this.

branding-with-logos-1

Create a matching color theme.

Next, you will need a color theme for your brand. This is something that compliments your logo and represents your brand. If you think about the big brands…

  • Coca-Cola is red.
  • Red Bull is red and blue.
  • Southwest is blue and orange.
  • MasterCard is red and yellow.
  • Facebook is blue.
  • Apple is silver.

This color theme should be used similarly to your logo. It should be reflected on your website, online marketing channels that allow you to add a theme (like Twitter), and your offline marketing collateral. While it’s not as essential as your logo, it does add to the feel of your brand.

Send a consistent message.

The next part of your branding is your message. In some areas of your marketing, you will have the ability to share everything about your business and its mission. In other areas, you may only have room for a sentence or two.

Be sure to create consistent messaging for your brand. When you share that consistent messaging, it allows your audience to connect with your core messaging, no matter where they first encounter your brand.

branding-with-messaging

Coordinate your promotions.

When your brand has a promotion, that promotion should be consistent across all of your online marketing channels. The easiest way to coordinate your promotions is through the use of banner ads on your website that match print ads in current magazines along with header and cover photos on your social media channels.

branding-with-promotions

Aside from improving your branding strategy, coordinating your promotions will ensure that they reach as many people in your target audience as possible. This includes people who just visit your website, just visit your Facebook page, or just visit your YouTube channel learn about your latest products and offerings.

In Conclusion

You don’t have to be a major brand to use major-branding strategies. All you need is consistency throughout your online and offline marketing strategy to make a memorable impact with your target audience.

Need help with your branding strategy? Click here to find out how we can help or give us a call at (630) 879-3846. Take advantage of our free 30-minute no-obligation consultation.

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About Evoke Idea Group
Evoke Idea Group is a full-service advertising agency providing marketing communications and graphic design solutions since 1996. We’re based in St. Charles, Illinois (approximately 40 miles west of Chicago), but thanks to the internet we serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, advertising, web design and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, tradeshow booths, exhibit graphics, video, and animated motion graphics.

For more than 20 years, we’ve helped mid-to-large sized B2B and B2C companies and marketing departments captivate and convert customers though print and digital campaigns.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions in St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Michigan, Iowa, the Midwest, USA and worldwide.


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