NEWS

When Building Your Brand, Let Good Design Be Your Superpower

When Building Your Brand, Let Good Design Be Your Superpower

A brand is more than just a logo. If you have worked in marketing for even a short amount of time, you have likely heard this phrase on numerous occasions. The modern view of branding is that it consists of every element that constitutes an…

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7 Reasons Why Hiring a Design Firm is a Smart Business Investment

7 Reasons Why Hiring a Design Firm is a Smart Business Investment

In many aspects of our lives, we turn to trained professionals to ensure the work we need done is completed to perfection. If you have a leaking shower, you call a plumber. Need a haircut? See a hairstylist. And a tax preparer or accountant is…

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Evoke Idea Group Awarded WBENC Certification

Evoke Idea Group Awarded WBENC Certification

Evoke Idea Group, an award-winning full-service marketing and design agency, proudly announced the firm has received national certification from The Women’s Business Enterprise Council (WBENC). Headquartered in the Chicago suburb of St. Charles, Illinois, Evoke was founded in 1996 by Jennifer Sailer. With a background…

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Selecting an Agency: 8 Reasons You Shouldn’t Consider

Selecting an Agency: 8 Reasons You Shouldn’t Consider

With nearly 40,000 businesses in the United States classified as ad agencies, design firms or related businesses, according to Statista, there is no shortage of options when looking for an agency partner. But there are a number of questions that businesses often ask themselves that…

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Storytelling Helps Brands Dive Deeper

Storytelling Helps Brands Dive Deeper

Advertising that evokes emotion will always rank higher than information presented in a lackluster manner. Emotion sells. In fact, studies show that television ads that appeal to emotions influence people three times more than ads that don’t. This is why storytelling has become the marketing…

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Is Ad Blindness Hindering Your Success?

Is Ad Blindness Hindering Your Success?

When you’ve been with a company for more than a couple of years, it can get to be pretty routine. The marketing might look cohesive, but has reached saturation with your audience, your internal team and face it—even yourself. One of the first clues that…

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Drive More Tourism Your Way with 4 Easy Strategies

Drive More Tourism Your Way with 4 Easy Strategies

Tourism marketing can be very challenging. Whether you work for a convention and visitors bureau, hotel, airline, local attraction or other tourist-related company, the importance of developing the right marketing mix is only half the equation. In this age of digital media, reviews spread like…

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4 Ways Print Wins in the Battle for Attention

4 Ways Print Wins in the Battle for Attention

If you’re thinking that all signs point to a digital-filled future of marketing, think again. In an effort to examine whether digital or physical mail advertising was most effective, the U.S. Postal Service Office of Inspector General (OIG) commissioned Temple University to conduct a study,…

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6 Steps to Successful Holiday Marketing

6 Steps to Successful Holiday Marketing

The holiday season can be intimidating for business owners and marketers who aren’t sure whether to opt out of holiday marketing or go full speed ahead. Of course, if you’re a retailer the approach is more cut and dry. However, if your business sells products…

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It’s Nice to be Liked, but Engagement is What Counts

It’s Nice to be Liked, but Engagement is What Counts

Many companies, who are either new to digital marketing or have not had the conversion success they expected, were often misdirected to think marketing campaigns should focus on garnering “likes”. However, increasing “likes” is nothing more than an uptick of social approval. It is not…

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