NEWS

Selecting an Agency: 8 Reasons You Shouldn’t Consider

Selecting an Agency: 8 Reasons You Shouldn’t Consider

With nearly 40,000 businesses in the United States classified as ad agencies, design firms or related businesses, according to Statista, there is no shortage of options when looking for an agency partner. But there are a number of questions that businesses often ask themselves that…

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Storytelling Helps Brands Dive Deeper

Storytelling Helps Brands Dive Deeper

Advertising that evokes emotion will always rank higher than information presented in a lackluster manner. Emotion sells. In fact, studies show that television ads that appeal to emotions influence people three times more than ads that don’t. This is why storytelling has become the marketing…

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Is Ad Blindness Hindering Your Success?

Is Ad Blindness Hindering Your Success?

When you’ve been with a company for more than a couple of years, it can get to be pretty routine. The marketing might look cohesive, but has reached saturation with your audience, your internal team and face it—even yourself. One of the first clues that…

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Drive More Tourism Your Way with 4 Easy Strategies

Drive More Tourism Your Way with 4 Easy Strategies

Tourism marketing can be very challenging. Whether you work for a convention and visitors bureau, hotel, airline, local attraction or other tourist-related company, the importance of developing the right marketing mix is only half the equation. In this age of digital media, reviews spread like…

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4 Ways Print Wins in the Battle for Attention

4 Ways Print Wins in the Battle for Attention

If you’re thinking that all signs point to a digital-filled future of marketing, think again. In an effort to examine whether digital or physical mail advertising was most effective, the U.S. Postal Service Office of Inspector General (OIG) commissioned Temple University to conduct a study,…

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6 Steps to Successful Holiday Marketing

6 Steps to Successful Holiday Marketing

The holiday season can be intimidating for business owners and marketers who aren’t sure whether to opt out of holiday marketing or go full speed ahead. Of course, if you’re a retailer the approach is more cut and dry. However, if your business sells products…

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It’s Nice to be Liked, but Engagement is What Counts

It’s Nice to be Liked, but Engagement is What Counts

Many companies, who are either new to digital marketing or have not had the conversion success they expected, were often misdirected to think marketing campaigns should focus on garnering “likes”. However, increasing “likes” is nothing more than an uptick of social approval. It is not…

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Evoke Idea Group Excels in Print Media – Wins the Grand Award

Evoke Idea Group Excels in Print Media – Wins the Grand Award

We’re thrilled to announce that we’ve done it again! It’s a feather in our cap and one we do not take lightly. We put every ounce of creativity and strategy into every, single project and campaign that comes through our doors. So winning another award…

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WHY A BRAND, NOT JUST A LOGO, IS VITAL TO THE BOTTOMLINE

WHY A BRAND, NOT JUST A LOGO, IS VITAL TO THE BOTTOMLINE

When you think about branding or rebranding your business, do you automatically think “logo”? Many business owners think they are following strict branding guidelines once their logo is developed and placed on everything from business cards to uniforms. A company’s “logomark” is only a part…

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WHY ANIMATION IS A MUST FOR MARKETING YOUR BUSINESS

WHY ANIMATION IS A MUST FOR MARKETING YOUR BUSINESS

If you have ever shied away from using animation for your advertising, it’s high time to reconsider. In the past, you may have thought the medium to be ideal for advertising children’s products, but not as appropriate for promoting goods or services that were deemed…

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