Becoming a Content Marketing Powerhouse

Content marketing is a powerful, cost-effective way to establish industry authority and generate leads. According to HubSpot, 90% of companies have a content marketing strategy in place. Do you?

There are many different forms of content that each provide an opportunity to increase brand engagement. Not sure where to start? Unclear about the best strategy for your company? Here is an overview of common forms of content marketing, including blogging, infographics, podcasts, and more.

Blog Content Marketing
A whopping 77% of Internet users regularly read blogs. Blog posts are a great way to share expertise, answer common questions, and highlight your business. Whether in the form of how-to’s, listicles, news, or checklists, they can be useful resources for your audience and drive website traffic. In addition to posting blogs on your website or reaching your audience via email, consider sharing your posts and gaining greater exposure with publishing platforms like Medium.

Infographic Content Marketing
Infographics provide valuable information in a visually appealing manner — all in a short period of time. Most humans have an attention span of 8 seconds or less, which is why infographics can be an impactful way to grab attention. Infographics can be created to showcase industry trends, in-house data, events, or how-tos. Further, once you create an infographic, you can share it in other marketing efforts including social channels, emails, brochures, or white papers.

See some of our client infographics.

Podcast Content Marketing
Podcasts are an auditory method of content sharing. Marketers use them to interview thought leaders, run panels, or host themed educational sessions. One of the draws of podcasts is their ability to be consumed while on-the-go. Statista found that 37% of U.S. adults tune into podcasts regularly — often during workouts or commutes.

Video Content Marketing
Videos are not only popular on YouTube, but are also seen all over social media channels and websites. Not to mention, websites with videos are 53x more likely to reach the front page of Google. Businesses use videos for a wide variety of marketing purposes, including testimonials, tutorials, product videos, and more. And with 78% of people watching daily online videos, it’s no wonder videos are a favored form of content marketing. When creating videos, keep in mind the added benefit of subtitles. A recent study found that 92% of mobile users watch video with the sound turned off.

See past client videos and motion graphics.

Case Study Content Marketing
Case studies are a unique tool to showcase the impact your business has had on customers. This form of content marketing is particularly appealing to new prospects who are striving to learn the results you’ve generated.
Learn what makes a successful case study.

Quiz Content Marketing
Quizzes are an entertaining, gamified version of content marketing. Rather than sharing facts through a blog or video, they enable users to engage by testing their knowledge. In fact, marketing expert Neil Patel has called quizzes “the most underrated marketing move” and offers guidance on how to incorporate quizzes into your content marketing strategy.

All of these forms of content marketing can work together to tell your brand story and form a strong, consistent brand. Be sure to regularly share your content on social media. If you are unsure where to get started, play to your strengths. For instance, if you’re a great writer, start with blogging, or if you are an eloquent speaker, start with a podcast.

Still unsure of the best content marketing strategy for your company? Evoke Idea Group can help with your visual content marketing. We have more than 20 years of experience helping clients in a wide range of industries achieve their business goals through strategic design. Our portfolio demonstrates the power of design that we would love to share with you. Contact us today for a complimentary consultation at or (630) 639-8985.

About Evoke Idea Group, LLC

Evoke Idea Group, LLC is a full-service design and marketing creative agency providing award-winning marketing communications and graphic design solutions since 1996. For more than two decades, we’ve helped mid-to-large size B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, digital marketing, advertising, web design, video and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions throughout Arizona, Phoenix, Cave Creek, Mesa, Scottsdale, Glendale, Tucson, Peoria, Sedona, Prescott, Flagstaff, Northern Arizona, St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, Maricopa County, Yavapai County, Coconino County, Pima County, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Ohio, Michigan, Iowa, the Midwest, the Southwest, USA and worldwide.