Covid-19: Marketing Adjustments During Pandemic Times

MarketingCharts found that 51% of brands will spend less money on advertising in 2020 than in 2019, yet they have increased their spend across digital channels.

Further, 73% of consumers surveyed by GlobalWebIndex felt brands should still advertise during the pandemic. The bottom line: as the pandemic lingers, don’t stop all of your marketing efforts, but rather adjust your strategy. It’s important to come out of this time as a strong company — not a forgotten one.

Hopefully, the pandemic will be behind us in the near future. In the meantime, here are some viable marketing strategies to maintain your marketing traction and keep you ahead of the curve for post-pandemic times.

Build a Strong Social Presence

According to Forbes, 79% of Americans have social media profiles. The potential reach on social channels is substantial — specially since most target markets are working remotely. Even if you are cutting back on your ad spend, there are many free ways to engage your clients on social, including:
● Commenting on and liking posts, particularly any about your business
● Engaging with other local businesses
● Sharing industry relevant news and videos
● Sharing any content you have created

Create Original Content

Did you know that new content takes 4-6 months to generate SEO results? If you don’t already have a content strategy, now is a great time to create one. If you do already have a content strategy, now is a great time to do some strategic enhancements. That way, you can reap the benefits of the content you invest in now post-COVID.

Content comes in many shapes and forms, including blogs, webinars, infographics, white papers, and videos. Play to your strengths when creating content, and check out our post “Become a Content Marketing Powerhouse” to learn about additional formats.

Engage Your Email List

Email remains a powerful, inexpensive way to connect with your clients. Not to mention, more people are opening their email during COVID than ever before. Use email marketing to nurture leads, share content, and promote product updates to this captivate audience.

For more email marketing tips and ways to utilize email, see our blog post.

Make Professional, Impactful Design a Priority

Are you using outdated sales collateral? How about a flyer that your intern created in Microsoft Word? Now is the time to update and elevate your brand. Good design can literally help you create a better first impression and establish authority. If you are experiencing a slower business period due to COVID-19, now’s the time to revisit your branding and see how you can come out of this pandemic strong and better.

Learn more about the power of design when implemented correctly.

If you are ready to fully maximize your marketing potential with professional, impactful design, Evoke Idea Group is ready to help. We are a full-service design agency helping brands across all industries tell strong stories through smart design. For more than two decades, we’ve helped some of the world’s most trusted brands captivate and convert customers through impactful print and digital projects. Our experience allows us to hit the ground running on any size project. Find out what we can do for you in a complimentary consultation. Schedule yours today by email at or give us a call at (630) 639-8985.

About Evoke Idea Group, LLC

Evoke Idea Group, LLC is a full-service design and marketing creative agency providing award-winning marketing communications and graphic design solutions since 1996. For more than two decades, we’ve helped mid-to-large size B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, digital marketing, advertising, web design, video and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions throughout Arizona, Phoenix, Cave Creek, Mesa, Scottsdale, Glendale, Tucson, Peoria, Sedona, Prescott, Flagstaff, Northern Arizona, St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, Maricopa County, Yavapai County, Coconino County, Pima County, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Ohio, Michigan, Iowa, the Midwest, the Southwest, USA and worldwide.