A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged with — both personally and emotionally.

Here are some of the key components that form a strong, magnetic brand with powerful audience engagement.

Strong Brands Know their Mission and Values
Have a clear mission statement and identify your core values. These will be the groundwork for your brand personality and voice in all of your marketing efforts. Consider a large brand like Coca Cola and some of their famous ads, including the “I’d Like to Buy the World a Coke” television commercial. Coke’s goal is to “refresh the world in body and spirit,” which embodies their branding efforts and resonates deeply with their worldwide customers.

Further, values are becoming increasingly important to consumers. According to Fundera, 89% of people are drawn to brands who share their values.

Strong Brands Know their Audiences and How to Relate to Them

Let’s say you are marketing for a retirement community; are you going to run a series of TikTok videos or strategically place brochures at the neighborhood senior center? Strong brands have a grasp of their target market, including demographics, behaviors, and motivations. They understand what won’t work with their customers as much as what will.

Strong Brands Know Their Competitors and Play to Their Own Strengths
Do you use a Dell computer or an Apple? If you have experience with both, you know how different they are. Apple goes for the sleek design with an array of products that provide a cohesive experience. Dell caters to businesses and gamers with a more affordable, durable product.

“Both Apple and Dell are well-established companies formed by young men with vision,” said BestWorldLaptops. “Both have played an important part in the evolution of mobile computing, but there the similarities end.” Essentially, while both offer laptops, their branding is so strong that the models are hard to compare.

Strong Brands Have a Consistent Voice and Messaging
Can you imagine Chick-Fil-A selling steaks? They pride themselves as the “home of the original chicken sandwich,” and are well known for their ads with cows encouraging consumers to “Eat Mor Chikin.” This consistent messaging not only provides customers with a clear understanding of their products and services, but it also makes them memorable and identifiable.

Do you need help creating a strong brand? Evoke Idea Group can help! We are a full-service design agency helping brands across all industries tell strong stories through smart design. For more than two decades, we’ve helped some of the world’s most trusted brands captivate and convert customers through impactful print and digital projects. Our experience allows us to hit the ground running on any size project. Find out what we can do for you in a complimentary consultation. Schedule yours today by email at hello@evokeideagroup.com or give us a call at (630) 639-8985.

About Evoke Idea Group, LLC

Evoke Idea Group, LLC is a full-service design and marketing creative agency providing award-winning marketing communications and graphic design solutions since 1996. For more than two decades, we’ve helped mid-to-large size B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, digital marketing, advertising, web design, video and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions throughout Arizona, Phoenix, Cave Creek, Mesa, Scottsdale, Glendale, Tucson, Peoria, Sedona, Prescott, Flagstaff, Northern Arizona, St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, Maricopa County, Yavapai County, Coconino County, Pima County, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Ohio, Michigan, Iowa, the Midwest, the Southwest, USA and worldwide.