Taking another look. What is the first thing that comes to mind when you think of recycled paper? If you thought of drab documents and poor print quality, you certainly wouldn’t be alone. Boise Papers tasked Evoke Idea Group with challenging that dated perception of recycled paper while also showcasing their full line of recycled Boise ASPEN papers. Knowing the power of video to engage audiences, the team at Evoke knew that an explainer video would be perfect for achieving Boise’s goals. Experts also say that people absorb about 58% of what they watch from motion graphics and animated videos. Used as an exciting new addition to the Boise sales team’s arsenal of sales materials, the video outlines the perfect print projects for each Boise ASPEN paper. In a time of short attention spans and a quest for entertaining content at every turn, the motion graphic video is also a great enhancement to the Boise website.
