Aiming for the stars. Explainer videos are a great way to inform audiences while also being engaging. Video captures attention and moves people to action in a way most other mediums can’t. Invodo Video Statistics revealed that people are 85% more likely buy after watching product videos. Boise Papers wanted to educate their customers on the versatility of their full line of Boise POLARIS papers, and Evoke Idea Group knew that video could deliver. Created with kinetic type and animated 3D motion graphics, this explainer video spotlights each of the papers in the Boise POLARIS line and shows how each of the bright white, premium papers should be used. The video is an effective and memorable tool for salespeople to help educate their prospects and customers, and is a refreshing change of pace from more traditional sales collateral. The video is also used as content on Boise’s website.