Telling a story with one picture. While digital advertising gets much of the attention and often the budget today, print advertising can still be an effective way to connect with audiences. A recent study conducted by Temple University revealed that, “physical material (such as print ads) are more “real” to the brain. It is better connected to memory because it engages with its spatial memory networks. Physical material involves more emotional processing, which is important for memory and brand associations.”
For this ad, Boise Papers wanted to spread the word about being America’s top-selling paper brand, and entrusted Evoke Idea Group with crafting that important messaging and imagery. Evoke delivered by selecting an image that instantly conveys what Boise’s audience needs to know – people love their papers. Simple and direct, the messaging supports the image by emphasizing customer loyalty and makes potential customers want to see what all the fuss about Boise is all about.
