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Consumers today do a tremendous amount of research before making a purchase. For everything from vacation rentals to tax preparers and restaurants to bath towels, the opinions of others factor heavily in the purchasing decision. We all want to know what other people thought of…

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What is the difference between the Three Stooges? Or the Three Musketeers? What about the Three Little Pigs? Or the Three Bears? Famous trios abound in our stories and pop culture, but people rarely ask what the difference is between each member of the trio….

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Is being WBENC certified on the top of your list when outsourcing your projects? When selecting a marketing and design agency, there are a number of factors to take into account. What are your goals? What is their experience? Who will manage your account –…

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You can successfully promote your business yourself, right? Or can you? When it comes to branding, many marketing teams struggle with uncertainty when it comes to how they will handle creating the strategies and executing all the initiatives that are necessary today. Knowing when the…

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A brand is more than just a logo design. If you have worked in marketing for even a short amount of time, you have likely heard this phrase on numerous occasions. The modern view of branding is that it consists of every element that constitutes…

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In many aspects of our lives, we turn to trained professionals to ensure the work we need done is completed to perfection. If you have a leaking shower, you call a plumber. Need a haircut? See a hairstylist. And a tax preparer or accountant is…

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Evoke Idea Group, an award-winning full-service national marketing and design agency, proudly announced the firm has received national certification from The Women’s Business Enterprise Council (WBENC). Headquartered in the Chicago suburb of St. Charles, Illinois, Evoke was founded in 1996 by Jennifer Sailer. With a…

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With nearly 40,000 businesses in the United States classified as advertising firms, design studios or related businesses, according to Statista, there is no shortage of options when looking for a design agency partner. But there are a number of questions that businesses often ask themselves…

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Advertising that evokes emotion will always rank higher than information presented in a lackluster manner. Emotion sells brands. In fact, studies show that television ads that appeal to emotions influence people three times more to purchase brands than ads that don’t. This is why storytelling…

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When you’ve been with a company for more than a couple of years, it can get to be pretty routine. The advertising might look cohesive, but has reached saturation with your audience, your internal team and face it — even yourself. One of the first clues…

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