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Understanding and Applying User Experience Design

The essence of user experience (UX) design is highlighted in the famous Henry Ford quote “If I had asked people what they wanted, they would have said faster horses.” Ford recognized a demand for quicker transportation beyond one’s two-feet, a horse, or a train. However,…

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How to Establish Your Brand as an Industry Authority

Let’s take a minute to think about something as simple as buying a new toothbrush. When you pull up Amazon, there are over 2,000 purchase options, which is overwhelming to say the least. Beyond the basic differences such as adult versus kid or manual versus…

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Measuring the Impact of Professional Graphic Design

The benefits of strong, professional graphic design for your brand are substantial, including the ability to establish industry authority, promote brand identity, and make a solid first impression. And while these benefits are undoubtedly appealing, they can also seem quite vague. So the question becomes:…

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Covid-19: Marketing Adjustments During Pandemic Times

MarketingCharts found that 51% of brands will spend less money on advertising in 2020 than in 2019, yet they have increased their spend across digital channels. Further, 73% of consumers surveyed by GlobalWebIndex felt brands should still advertise during the pandemic. The bottom line: as…

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Use Impactful Design to Create Marketing Emails that Drive Sales

Email marketing can be a powerful, inexpensive way to grow your business. Leading marketing platform HubSpot discovered that: ● Email marketing generates $38 for every dollar spent (3,800% ROI) ● There are 3.9 billion daily email users ● 80% of business professionals say that email…

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Becoming a Content Marketing Powerhouse

Content marketing is a powerful, cost-effective way to establish industry authority and generate leads. According to HubSpot, 90% of companies have a content marketing strategy in place. Do you? There are many different forms of content that each provide an opportunity to increase brand engagement….

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What Makes a Brand Magnetic?

A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged with — both personally and emotionally. Here are some of…

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Why Good Design Matters for Your Business

Over a 5-year study, McKinsey & Company, a global consulting firm,found that design-focused businesses outperformed their counterparts by as much as two to one, delivering an average of 32% higher revenue growth and an average of 56% higher shareholder return. The bottom line: good design…

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5 Innovative Ideas to Keep Your Marketing Efforts Relevant

As the marketing ecosystem becomes saturated, more businesses are struggling to implement innovative marketing ideas to earn the trust of their customers. Even if your business is distinctive, now more than ever, you need to prove it to your customers. It takes due-diligence and patience…

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Driving Organic Web Traffic to Your Site

When you think about your digital marketing campaign, organic web traffic inevitably hits the top of your to-do list — for a number of solid reasons. The more you can use your organic web traffic on your blogs, and other media campaigns to naturally drive potential…

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