The COVID pandemic turned the globe upside down, reworking almost everything we do from how we shop and dress to how we interact with others. As vaccinations become more widespread and businesses begin to reopen, people across industries are scrambling to find their footing. For…
The essence of user experience (UX) design is highlighted in the famous Henry Ford quote “If I had asked people what they wanted, they would have said faster horses.” Ford recognized a demand for quicker transportation beyond one’s two-feet, a horse, or a train. However,…
Let’s take a minute to think about something as simple as buying a new toothbrush. When you pull up Amazon, there are over 2,000 purchase options, which is overwhelming to say the least. Beyond the basic differences such as adult versus kid or manual versus…
The benefits of strong, professional graphic design for your brand are substantial, including the ability to establish industry authority, promote brand identity, and make a solid first impression. And while these benefits are undoubtedly appealing, they can also seem quite vague. So the question becomes:…
MarketingCharts found that 51% of brands will spend less money on advertising in 2020 than in 2019, yet they have increased their spend across digital channels. Further, 73% of consumers surveyed by GlobalWebIndex felt brands should still advertise during the pandemic. The bottom line: as…
Email marketing can be a powerful, inexpensive way to grow your business. Leading marketing platform HubSpot discovered that: ● Email marketing generates $38 for every dollar spent (3,800% ROI) ● There are 3.9 billion daily email users ● 80% of business professionals say that email…
Content marketing is a powerful, cost-effective way to establish industry authority and generate leads. According to HubSpot, 90% of companies have a content marketing strategy in place. Do you? There are many different forms of content that each provide an opportunity to increase brand engagement….
A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged with — both personally and emotionally. Here are some of…
Over a 5-year study, McKinsey & Company, a global consulting firm,found that design-focused businesses outperformed their counterparts by as much as two to one, delivering an average of 32% higher revenue growth and an average of 56% higher shareholder return. The bottom line: good design…
As the marketing ecosystem becomes saturated, more businesses are struggling to implement innovative marketing ideas to earn the trust of their customers. Even if your business is distinctive, now more than ever, you need to prove it to your customers. It takes due-diligence and patience…