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The What and Why of Content Marketing

With the surge in content marketing over the past several years, it can feel like there is always content to be considering, developing, promoting or even consuming. In fact, people now spend nearly half their days consuming content in one form or another. With such…

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Tell Me More — The Impact of Storytelling on Marketing

Today, people are so saturated with ads, videos, and more. Grabbing and keeping the attention of your audience is no easy task. In order for your marketing to captivate, you need to connect. To do this, you can try telling your customers a story —…

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Is Social Media Marketing Worth the Effort?

Social media is everywhere. Just about all of your customers are on at least one of the social media platforms. That’s why many businesses have made social media an important part of their communications and marketing strategy. The medium can be used to advertise special…

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Effective Case Studies: 4 Tips for Telling Customer Stories

Consumers today do a tremendous amount of research before making a purchase. For everything from vacation rentals to tax preparers and restaurants to bath towels, the opinions of others factor heavily in the purchasing decision. We all want to know what other people thought of…

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What is the Difference Between Marketing, Advertising and Branding?

What is the difference between the Three Stooges? Or the Three Musketeers? What about the Three Little Pigs? Or the Three Bears? Famous trios abound in our stories and pop culture, but people rarely ask what the difference is between each member of the trio….

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The Benefits of Working with a WBENC Certified Marketing and Design Agency

The Benefits of Working with a WBENC Certified Marketing and Design Agency

Is being WBENC certified on the top of your list when outsourcing your projects? When selecting a marketing and design agency, there are a number of factors to take into account. What are your goals? What is their experience? Who will manage your account –…

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Outsourcing to a Design Agency – Is Now the Time?

Outsourcing to a Design Agency – Is Now the Time?

You can successfully promote your business yourself, right? Or can you? When it comes to branding, many marketing teams struggle with uncertainty when it comes to how they will handle creating the strategies and executing all the initiatives that are necessary today. Knowing when the…

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When Building Your Brand, Let Good Design Be Your Superpower

When Building Your Brand, Let Good Design Be Your Superpower

A brand is more than just a logo design. If you have worked in marketing for even a short amount of time, you have likely heard this phrase on numerous occasions. The modern view of branding is that it consists of every element that constitutes…

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7 Reasons Why Hiring a Design Firm is a Smart Investment

7 Reasons Why Hiring a Design Firm is a Smart Investment

In many aspects of our lives, we turn to trained professionals to ensure the work we need done is completed to perfection. If you have a leaking shower, you call a plumber. Need a haircut? See a hairstylist. And a tax preparer or accountant is…

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Evoke Idea Group Awarded WBE Certification

Evoke Idea Group Awarded WBE Certification

Evoke Idea Group, an award-winning full-service national marketing and design agency, proudly announced the firm has received national WBE certification from The Women’s Business Enterprise Council (WBENC). Headquartered in the Chicago suburb of St. Charles, Illinois, Evoke was founded in 1996 by Jennifer Sailer. With…

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