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MarketingCharts found that 51% of brands will spend less money on advertising in 2020 than in 2019, yet they have increased their spend across digital channels. Further, 73% of consumers surveyed by GlobalWebIndex felt brands should still advertise during the pandemic. The bottom line: as…

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Email marketing can be a powerful, inexpensive way to grow your business. Leading marketing platform HubSpot discovered that: ● Email marketing generates $38 for every dollar spent (3,800% ROI) ● There are 3.9 billion daily email users ● 80% of business professionals say that email…

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Content marketing is a powerful, cost-effective way to establish industry authority and generate leads. According to HubSpot, 90% of companies have a content marketing strategy in place. Do you? There are many different forms of content that each provide an opportunity to increase brand engagement….

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A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged with — both personally and emotionally. Here are some of…

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Over a 5-year study, McKinsey & Company, a global consulting firm,found that design-focused businesses outperformed their counterparts by as much as two to one, delivering an average of 32% higher revenue growth and an average of 56% higher shareholder return. The bottom line: good design…

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As the marketing ecosystem becomes saturated, more businesses are struggling to implement unique ideas to earn the trust of their customers. Even if your business is distinctive, now more than ever, you need to prove it to your customers. It takes due-diligence and patience to…

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When you think about your digital marketing campaign, SEO inevitably hits the top of your to-do list — for a number of solid reasons. The more you can use your website, blogs, and other media campaigns to naturally drive potential customers to your website, the better….

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Consumers are becoming increasingly content-driven. Gone are the days when TV and radio ads or billboards by the roadside were the only voices you heard. Now, it’s Instagram, Tik Tok, Twitter and push notifications, text messages and Snapchat. Everywhere you look, a message or brand…

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Whether you’re a small business, big business, non-profit, or solopreneur, your brand is the most critical part of your company. Your brand identifies your product, your niche, your philosophy, and your business. Without a brand, you become faceless and unidentifiable. So what happens when you…

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The tone of voice in which your content is written speaks volumes. Your tone is just as important as your identity or visual elements of your brand. It’s valuable for your customers to be able to have a consistent experience across all interactions with your brand,…

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