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Is Advertising Blindness Hindering Your Success?

Is Advertising Blindness Hindering Your Success?

When you’ve been with a company for more than a couple of years, it can get to be pretty routine. The advertising might look cohesive, but has reached saturation with your audience, your internal team and face it — even yourself. One of the first clues…

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Drive Visitors with 4 Easy Tourism Marketing Strategies

Drive Visitors with 4 Easy Tourism Marketing Strategies

Tourism marketing can be very challenging. Whether you work for a convention and visitors bureau, hotel, airline, local attraction or other tourist-related company, the importance of developing the right tourism marketing mix is only half the equation. In this age of digital media, reviews spread…

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4 Ways Print Wins in the Battle for Attention

4 Ways Print Wins in the Battle for Attention

If you’re thinking that all signs point to a digital-filled future of marketing, think again. Print is not dead. In an effort to examine whether digital or print mail advertising was most effective, the U.S. Postal Service Office of Inspector General (OIG) commissioned Temple University…

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6 Steps to Successful Holiday Marketing

6 Steps to Successful Holiday Marketing

The holiday season can be intimidating for business owners and marketers who aren’t sure whether to opt out of holiday marketing or go full speed ahead. Of course, if you’re a retailer the approach is more cut and dry. However, if your business sells products…

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Being Liked is Nice, but Social Engagement is What Counts

Being Liked is Nice, but Social Engagement is What Counts

Many companies, who are either new to digital marketing or have not had the conversion success they expected, were often misdirected to think social engagement campaigns should focus on garnering “likes”. However, increasing “likes” is nothing more than an uptick of social approval. It is…

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Evoke Idea Group Wins Top Print Design Award

Evoke Idea Group Wins Top Print Design Award

We’re thrilled to announce that we’ve done it again! It’s a feather in our cap and one we do not take lightly. We put every ounce of creativity and strategy into every, single project and campaign that comes through our doors. So winning another award…

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Why a Brand, Not Just a Logo Design, Is Vital to Profits

Why a Brand, Not Just a Logo Design, Is Vital to Profits

When you think about branding or rebranding your business, do you automatically think “logo design”? Many business owners think they are following strict branding guidelines once their logo design is developed and placed on everything from business cards to uniforms. A company’s “logomark” is only…

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Why Animation is a Must for Marketing Your Business

Why Animation is a Must for Marketing Your Business

If you have ever shied away from using animated motion graphics for your advertising, it’s high time to reconsider. In the past, you may have thought the motion graphics to be ideal for advertising children’s products, but not as appropriate for promoting goods or services…

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Why Your Brain Craves Infographics

Why Your Brain Craves Infographics

Did you know that the average person’s attention span was last clocked at 8 seconds and is shrinking annually? The most logical reason for the need for infographics is because the average American consumer is exposed to over 3,000 advertising messages a day, via the…

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Is Your Logo Driving Business Away?

Is Your Logo Driving Business Away?

A logo sets the tone for your marketing efforts and speaks volumes about your products, services and business in general. Having the right logo—one that’s modern, attractive, fresh and authentic—can help you build a strong marketing foundation that your business can count on. Wondering if…

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