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Tourism marketing can be very challenging. Whether you work for a convention and visitors bureau, hotel, airline, local attraction or other tourist-related company, the importance of developing the right tourism marketing mix is only half the equation. In this age of digital media, reviews spread…

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If you’re thinking that all signs point to a digital-filled future of marketing, think again. Print is not dead. In an effort to examine whether digital or print mail advertising was most effective, the U.S. Postal Service Office of Inspector General (OIG) commissioned Temple University…

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The holiday season can be intimidating for business owners and marketers who aren’t sure whether to opt out of holiday marketing or go full speed ahead. Of course, if you’re a retailer the approach is more cut and dry. However, if your business sells products…

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Many companies, who are either new to digital marketing or have not had the conversion success they expected, were often misdirected to think social engagement campaigns should focus on garnering “likes”. However, increasing “likes” is nothing more than an uptick of social approval. It is…

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We’re thrilled to announce that we’ve done it again! It’s a feather in our cap and one we do not take lightly. We put every ounce of creativity and strategy into every, single project and campaign that comes through our doors. So winning another award…

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When you think about branding or rebranding your business, do you automatically think “logo design”? Many business owners think they are following strict branding guidelines once their logo design is developed and placed on everything from business cards to uniforms. A company’s “logomark” is only…

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If you have ever shied away from using animated motion graphics for your advertising, it’s high time to reconsider. In the past, you may have thought the motion graphics to be ideal for advertising children’s products, but not as appropriate for promoting goods or services…

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Did you know that the average person’s attention span was last clocked at 8 seconds and is shrinking annually? The most logical reason for the need for infographics is because the average American consumer is exposed to over 3,000 advertising messages a day, via the…

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A logo sets the tone for your marketing efforts and speaks volumes about your products, services and business in general. Having the right logo—one that’s modern, attractive, fresh and authentic—can help you build a strong marketing foundation that your business can count on. Wondering if…

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One of our team members recently called a company to inquire about special offer on a marketing piece received. Imagine their surprise when the service representative wasn’t aware of the promotion. This type of disconnect happens all the time. It leaves a bad impression on…

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