Driving Organic Traffic to Your Site

When you think about your digital marketing campaign, SEO inevitably hits the top of your to-do list — for a number of solid reasons. The more you can use your website, blogs, and other media campaigns to naturally drive potential customers to your website, the better. While you can always promote your business through paid advertising, getting organic traffic is the sweet spot. Organic traffic has the most benefits of any funneling system and rewards you as a business owner many times over.

Here are just a few reasons why you should focus on increasing your organic traffic.

Increased Customer Base
In terms of importance, this is one of the most significant reasons why you want organic traffic flow. When you rank high on Google’s search engine, your page is pulled up because someone is already searching for information that you can provide. You don’t want to get lost or buried on page two or three of the search engine results. People are already asking a question that you can answer. You need to be seen as the company who can answer it.

Why is it important to rank high in the search results? Those doing the searching are the most likely people to be converted into customers. Those who click on a random advertisement and make it through to your web page are great, but people who go searching for the information you provide are even better. With organic traffic, you’ve already made it past the first hurdle of gaining interest and they are literally trying to find you. Increased organic traffic and better rankings make it easier for them to reach you and can produce a higher rate of conversion once they land on your page.

It’s Cost-Effective

If your business needs to market on a budget, organic traffic is incredibly cost-effective. You put in the hard work to create high-quality content, and then your pages show up on web searches over and over again. You aren’t paying for those search results; you simply put in the time and investment to produce quality content that shows up. That investment will more than pay off when you start gaining traction with organic traffic that converts interested browsers to customers.

Let’s say you pay $100 for a blog post that ranks on the first page of Google. The first page of Google produces anywhere from six to ten search results. Statistically, people rarely go beyond the first page of search results to find the solution they seek. If you have a first-page slot, you then have an incredibly high chance of getting your page clicked on. A click-through potential of one in ten to one in six is not a bad ratio. Organic marketing is some of the most cost-effective advertising there is. You’re already catering to people who want what you have to offer. All you have to do is be there to give it to them.

Increased Engagement
Getting people to click on your advertisements can be a lot harder than it sounds. Despite the sharp graphics, on-point wording, and a designer feel, mass-market campaigns can still lag behind the open rate that organic searching has the opportunity to produce.

In mass-market campaigns, you’re sending out an advertisement to reach large numbers with the focus of getting the attention of a few people who want what you have to offer. You can target your campaign as much as possible, but it can still be difficult to pin down the crowd you’re after. With organic traffic, however, the crowd you’re after practically comes to you. They are searching for your product, your information, and your company. All you have to do is be there when they ask for you. This is especially true if you are a locally-based business.

Referrals are fantastic, but you need more lead generation than word of mouth alone can provide. If you land on the first page of search results, however, potential customers are far more likely to click on your link when looking for a local business “near me.”

If you’re ready to explore the ways content marketing can position your business as an industry leader and attract more customers, Evoke Idea Group can help. With more than 24 years of marketing and design experience, the team at Evoke Idea Group knows how to use build and implement successful content marketing strategies. Get in touch today for your complimentary consultation by emailing hello@evokeideagroup.com or calling 630-879-3846.

About Evoke Idea Group

Evoke Idea Group is a full-service design and marketing creative agency providing award-winning marketing communications and graphic design solutions since 1996. For more than 20 years, we’ve helped mid-to-large sized B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, digital marketing, advertising, web design, video and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video, and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions in St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Ohio, Michigan, Iowa, the Midwest, USA and worldwide.


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