Gourmet burgers and decadent tater tots paired with specialty craft beers is a combo that’s delicious enough on its own, but the new national restaurant concept for Hyatt Hotels needed a logo that matched. Hyatt Hotels reached out to Evoke Idea Group for a stylish logo that evokes the ambiance of the establishment and handcrafted food. The logo design has been used for signage, window slicks, entree tray liners, menu designs, staff attire and merchandise, staff attire and merchandise.