Ideal Industries Installation
2439
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Ideal Industries Installation

Challenge
Proving ease of installation for Ideal Industries’ Audacy Wireless lighting system called for more than a claim, it called for proof.

Solution
A demonstration video walked prospects and customers through the simple installation process for this high-tech, energy conscious lighting system, turning “is this actually easy to install?” from a sales objection into a non-issue.


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Summit Media Innovator
Communicator Distinction Award