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Marketing & Creative Insights

The marketing, branding, advertising, and creative topics we're talking about.

Choosing the Right Creative Agency

Because graphic design can be a difference-maker when it comes to attracting potential customers, as well as developing a base of loyal customers, how to choose the right graphic design agency has emerged as one...

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Image of mobile phones in a repeating pattern showing various (UX) user experience page layouts

Understanding and Applying User Experience Design

Great user experience starts with understanding what customers actually need, not simply improving what already exists. By researching your audience, analyzing competitors, applying customer feedback, and investing in thoughtful visual design, you can create experiences...

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Illustration of a building with a magenta attracting customers.

What Makes a Brand Magnetic?

A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged...

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Illustration showing process of a creative mind

Why Good Design Matters for Your Business

Over a 5-year study, McKinsey & Company, a global consulting firm,found that design-focused businesses outperformed their counterparts by as much as two to one, delivering an average of 32% higher revenue growth and an average...

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Person holding mobile phone and taking photo of mural

The Power of Sharable Content

Consumers are becoming increasingly driven by shareable content. Gone are the days when TV and radio ads or billboards by the roadside were the only voices you heard. Now, shareable content is being delivered by...

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