A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm Gensler found that 94% of people recommend brands they feel engaged with — both personally and emotionally.

Here are some of the key components that form a strong, magnetic brand with powerful audience engagement.

Strong Brands Know their Mission and Values
Have a clear mission statement and identify your core values. These will be the groundwork for your brand personality and voice in all of your marketing efforts. Consider a large brand like Coca Cola and some of their famous ads, including the “I’d Like to Buy the World a Coke” television commercial. Coke’s goal is to “refresh the world in body and spirit,” which embodies their branding efforts and resonates deeply with their worldwide customers.

Further, values are becoming increasingly important to consumers. According to Fundera, 89% of people are drawn to brands who share their values.

Strong Brands Know their Audiences and How to Relate to Them

Let’s say you are marketing for a retirement community; are you going to run a series of TikTok videos or strategically place brochures at the neighborhood senior center? Strong brands have a grasp of their target market, including demographics, behaviors, and motivations. They understand what won’t work with their customers as much as what will.

Strong Brands Know Their Competitors and Play to Their Own Strengths
Do you use a Dell computer or an Apple? If you have experience with both, you know how different they are. Apple goes for the sleek design with an array of products that provide a cohesive experience. Dell caters to businesses and gamers with a more affordable, durable product.

“Both Apple and Dell are well-established companies formed by young men with vision,” said BestWorldLaptops. “Both have played an important part in the evolution of mobile computing, but there the similarities end.” Essentially, while both offer laptops, their branding is so strong that the models are hard to compare.

Strong Brands Have a Consistent Voice and Messaging
Can you imagine Chick-Fil-A selling steaks? They pride themselves as the “home of the original chicken sandwich,” and are well known for their ads with cows encouraging consumers to “Eat Mor Chikin.” This consistent messaging not only provides customers with a clear understanding of their products and services, but it also makes them memorable and identifiable.

Do you need help creating a strong brand? Evoke Idea Group can help! We are a creative partner for marketing teams, helping brands across all industries tell strong stories through smart design. For more than three decades, we’ve helped some of the world’s most trusted brands captivate and convert customers through impactful print and digital projects. Our experience allows us to hit the ground running on any size project. Find out what we can do for you in a complimentary consultation. Schedule yours today by email at hello@evokeideagroup.com or give us a call at (630) 639-8985.

About Evoke Idea Group

Evoke Idea Group is a Tucson, Arizona-based creative agency and marketing partner helping businesses nationwide solve marketing, branding, and communications challenges. For 30 years, we’ve helped businesses build stronger brands and connect with their audiences through strategic marketing, brand strategy, logo and identity design, graphic design, advertising, advertising campaigns, marketing campaigns, digital marketing, social media, video and motion graphics, packaging, print and sales materials, presentation design, trade show displays, infographics, and other creative services.

We work with businesses and marketing teams that need an experienced creative partner to turn ideas and strategies into effective marketing. We develop the creative concepts, produce the deliverables, and execute the materials needed to bring campaigns and communications to life. From a single creative project to a comprehensive marketing or advertising campaign, we help businesses move from strategy and concept through creative development and execution.