Blog – Evoke Idea Group | Creative Partner for Marketing Teams

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Choosing the Right Creative Agency

Is graphic design an integral part of determining the success of a business? According to statistics, nearly 50 percent of business owners surveyed consider graphic...

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Understanding and Applying User Experience Design

The essence of user experience (UX) design is highlighted in the famous Henry Ford quote “If I had asked people what they wanted, they would...

How to Establish Your Brand as an Industry Authority

Let’s take a minute to think about something as simple as buying a new toothbrush. When you pull up Amazon, there are over 2,000 purchase...

What Makes a Brand Magnetic?

A brand goes beyond your website, logo, or product. Branding is about emotion and how people feel about your business. In fact, architectural firm...

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Why Good Design Matters for Your Business

Over a 5-year study, McKinsey & Company, a global consulting firm,found that design-focused businesses outperformed their counterparts by as much as two to one, delivering...

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The Power of Sharable Content

Consumers are becoming increasingly driven by shareable content. Gone are the days when TV and radio ads or billboards by the roadside were the...

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Crowdsourcing Brand Awareness

Whether you’re a small business, corporation, non-profit, or solopreneur, your brand awareness is the most critical part of your company. Your brand identifies your product,...

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Speak Up — Defining and Using Your Brand Voice for Marketing

The tone of voice in which your content is written speaks volumes. Your tone is just as important as your identity or visual elements of your...

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Tell Me More — The Impact of Storytelling on Marketing

Today, people are so saturated with ads, videos, and more. Grabbing and keeping the attention of your audience is no easy task. In order for...