Challenge
Boise is known for paper, but its “Live, Work, Connect” initiative told a bigger story, one about local economies, communities, and the environment. That story needed a mailer with the craft to match its ambition.
Solution
The campaign came to life in a direct mail piece that earned a Grand Award in the Print Media Category from Communications Concepts and the APEX Awards, the judges’ highest possible honor.
Voted the Highest Recognition in the APEX Awards Print Media Category



