Challenge
Boise Paper’s “Live, Work, Connect” campaign told a story of local economies, communities, and the environment. That story needed to hold up under trade show lights just as well as it did in print.

Solution
The booth carried the campaign’s signature imagery and graphics onto the floor, turning a familiar story into a physical space attendees could walk into, strengthening brand recognition and giving Boise Paper’s team a stronger presence to engage attendees and generate leads.