Challenge
Paper is part of everyday life, but the story behind Boise Paper’s use, production, and impact is anything but simple. The challenge was making a dense, statistics-heavy topic accessible at a glance.

Solution
The brain processes images up to 60,000 times faster than text, and that power turned complex U.S. paper data into a visual story audiences could grasp instantly, giving Boise Paper a memorable way to educate audiences and build trust.