Newell Rubbermaid
1904
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Evoke Idea Group | Creative Partner for Marketing Teams / Newell Rubbermaid

Newell Rubbermaid

Challenge
Rolodex, a Newell Rubbermaid brand, needed an ad placement bold enough to break through cluttered media and capture the attention of business travelers.

Solution
Evoke designed the first-ever ads for airport security bins, playing on travel language to turn the everyday screening moment into a clever brand moment. The unconventional placement landed Rolodex front-page exposure in USA Today and features in Forbes and Advertising Age.

 

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