Outsourcing to a Design Agency – Is Now the Time?

Outsourcing to a Design Agency – Is Now the Time?

You can successfully promote your business yourself, right? Or can you? When it comes to branding, many marketing teams struggle with uncertainty when it comes to how they will handle creating the strategies and executing all the initiatives that are necessary today. Knowing when the time is right to hire an outside design agency can be one of your smartest decisions. Hiring the services of an outside design agency doesn’t mean your department is lacking. This smart tactic means you have the best interest of your business in mind and want to achieve the maximum results from your marketing efforts.

Outsourcing to a design agency makes sense for organizations of all sizes and across many industries. But how do you know when you have reached a point when it’s time to engage outside creative services? If you answer “yes” to any of the following questions, it may be time to explore developing a relationship with an outside design agency instead of keeping everything in-house. We happily offer a free, no obligation 30-minute consultation. Call us today at 630-879-3846 to start the conversation.

1. Are you disappointed with your current results?
In the end, results trump everything. If you aren’t seeing the desired outcomes, it may be time to partner with a design agency. With fresh perspectives, a design agency can help you first identify the causes behind the disappointing results and then provide new ideas, business-generating design and initiatives for turning around performance in the future.

2. Do you have a special project on the horizon?
Sometimes projects come along that make even the most experienced and talented marketers feel uncertain about their ability to execute. This can be because of the sheer breadth of the project, the skillsets required or both. Whether it’s a new website, a series of explainer videos, advertising campaign or a complete rebranding, these special projects are when many design agencies receive requests for assistance. In addition to tapping their expertise, working with an agency in this scenario can help ensure that day-to-day marketing needs don’t fall by the wayside. You can focus on what you do best and rest assured knowing your project is being handled by a passionate, reliable and skilled team.

3. Do you want to experiment with a new tactic?
There is no shortage of ways to reach audiences today, but many businesses stick to a tried-and-true handful of marketing tactics. That’s often because branching out isn’t always easy. If you want to try video marketing, for example, you may find that you don’t have the skills or technology needed to do make professional videos quickly and effectively. You might also be concerned about making a significant investment in a medium you aren’t sure will succeed. Working with a design agency who has a long track record of success can allow you to easily experiment with new tactics to determine if you want to add them to your regular roster. The talents of a design agency will make sure that your tactics are professionally executed — getting it right the first time without wasted budgets and manhours.

4. Are you struggling to find all the skills you need in a single hire?
Look at just about any marketing team today, and you are likely to find a wide variety of knowledge and skillsets. That’s because marketers today are more specialized than ever. As new marketing approaches come into existence or gain in popularity, the skillsets needed within an organization expand – often alongside the team itself. But what if you find yourself in a place to grow your team, but in need of skills not commonly found in one single marketer? For example, you might want to start using content marketing, but are finding it difficult to find one new hire that can write and professionally design content. That’s where an agency comes in, allowing you to find job candidates that are the strongest in one specialty while outsourcing the other.

5. Is your marketing team overworked?
Last but certainly not least on our list is your current team’s capacity. Are they able to accomplish everything on your marketing to-do list? Is everyone working longer than normal hours and complaining about a lack of work-life balance? Is their workload starting to show in their lack of creativity, longer turnaround times or amount of errors? If so, a marketing agency can certainly help. Whether it’s for a short-term engagement or more long-term, outsourcing to an agency helps ensure everyone on your internal team can perform to the best of their ability without burning out.

So, now is the moment of truth. Did you answer “yes” to one or more of the questions on this list? If so, Evoke Idea Group is ready to help. We are a full-service design agency with more than 20 years of experience in providing creative solutions to marketing challenges. For more than 22 years, we’ve helped some of the world’s most trusted brands captivate and convert customers through impactful print and digital projects. Our two decades of experience allow us to hit the ground running on any size project. Find out what we can do for you in a complimentary 30-minute consultation. Schedule yours today by email at hello@evokeideagroup.com or give us a call at 630-879-3846.

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About Evoke Idea Group

Evoke Idea Group is a full-service advertising agency providing award-winning marketing communications and graphic design solutions since 1996. For more than 20 years, we’ve helped mid-to-large sized B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We’re based in St. Charles, Illinois (approximately 40 miles west of Chicago), but serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, advertising, web design and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video, and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions in St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Michigan, Iowa, the Midwest, USA and worldwide.


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