The Benefits of Working with a Woman-Owned, WBENC Certified Marketing and Design Agency

The Benefits of Working with a Woman-Owned, WBENC Certified Marketing and Design Agency

Is being WBENC certified on the top of your list when outsourcing your projects? When selecting a marketing and design agency, there are a number of factors to take into account. What are your goals? What is their experience? Who will manage your account – and how? Do their fees align with your budget? These questions and many others are bound to come up during the selection process, but we thought of one additional consideration you may not have contemplated before: Is the agency WBENC certified?

The Women’s Business Enterprise Council (WBENC) bestows certification on businesses that are at least 51-percent woman-owned. It is the most rigorous and sought-after certification of its kind, requiring an on-site review and stringent requirements. There are some big benefits to working with a WBENC certified marketing and design agency. Evoke Idea Group is proud to be a WBENC certified design and marketing agency. Here are the top advantages the team here at Evoke believes you should consider:

1. Tax incentives. When tax time comes around for your business, you might just be in for a pleasant surprise if you work with a WBENC certified marketing and design agency. That’s because the U.S. federal government offers tax incentives to businesses who partner with woman and minority-owned firms. Some states also offer additional tax incentives.

2. New revenue opportunities. According to research from The Hackett Group, working with a WBENC-certified business can increase profitability with as much as 130 percent ROI thanks to their agility and innovation. This is a significant competitive advantage, as well as a tremendous increase in your bottom line. The research also revealed that businesses who work with diverse suppliers had overall lower operating costs than those who didn’t.

3. Increased satisfaction. When it comes to partnering with an agency for marketing, communications, branding and design work, you want to be happy with the outcomes and results they deliver. Partnering with a WBENC certified agency can help ensure your satisfaction. In the same 2017 research mentioned above from The Hackett Group, diverse suppliers including woman-owned businesses either meet or exceed performance expectations 99 percent of the time.

4. Promotes innovation. When you need to grab the attention of your audience in a world crowded with media and marketing, innovation is essential. WBENC certified businesses tend to be smaller in size. When it comes to marketing and design agencies, this means they bring a level of agility, creativity, service and innovation to the table that you won’t find in a larger agency bogged down by layers of processes and procedures.

5. Shows your support of diversity. Today, people want to purchase from brands that share their values – not just in their words, but in their actions. By working with diverse suppliers, such as a WBENC certified design and marketing agency, you show your customers that diversity and economic growth in local communities matter to your business. In addition, your business becomes more attractive to corporations seeking second-tier sourcing suppliers that work with women-owned businesses.

If you’re ready to get started with a WBENC certified design and marketing agency, Evoke Idea Group is ready to talk to you. We are proud to be a woman-owned business since our founding more than 22 years ago and proud to have received our WBENC certification earlier this year. We have had the privilege to work with organizations across a wide variety of industries, and we would love for our next client to be you. With creativity, agility, professionalism and a strategic mindset, we’re ready to help ensure that your audiences take notice and action through digital and print projects of any size. Find out how we can help you in a complimentary 30-minute consultation. Schedule yours today by email at hello@evokeideagroup.com or give us a call at 630-879-3846

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About Evoke Idea Group

Evoke Idea Group is a full-service design and marketing creative agency providing award-winning marketing communications and graphic design solutions since 1996. For more than 20 years, we’ve helped mid-to-large sized B2B and B2C companies, marketing departments and breakout companies captivate and convert customers through print and digital campaigns. We’re based in St. Charles, Illinois (approximately 40 miles west of Chicago), but serve a wide range of clients on a national, regional, and local basis.

We are in the business of bringing awareness to brands and helping to grow companies through strategic marketing, advertising, web design, video and graphic design services. Our fresh, creative approaches are translated through: graphic design, logo design, website design, advertisements, infographics, digital marketing, social media marketing, web banner ads, print materials, flyers, case studies, sell sheets, posters, brochures, branding and identity, brand guidelines, packaging, trade show booths, exhibit graphics, video, and animated motion graphics.

Our full-service advertising agency provides freelance marketing communications and graphic design solutions in St. Charles, Geneva, Batavia, Aurora, Naperville, Wheaton, Glen Ellyn, Hinsdale, Oak Brook, Elgin, Schaumburg, DeKalb, Joliet, Chicago, Chicago Suburbs, DuPage County, Kane County, Lake County, Will County, McHenry County, DeKalb County, Cook County, Illinois, Wisconsin, Indiana, Michigan, Iowa, the Midwest, USA and worldwide.


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