Challenge
South Florida real estate is a sun-soaked market full of opportunity. As a development new to market, Palmette needed a logo with the same curb appeal as the active lifestyle it promised.

Solution
A clever mark turned the letter “P” into a building silhouette, paired with a palm tree and a distinct teal and yellow palette that captured the energy of the area. From sales collateral to beach towels, the brand carried a bold, consistent presence everywhere it appeared.