Challenge
A new national restaurant concept for Hyatt Hotels, built around gourmet burgers, tater tots, and craft beer, needed a logo that felt as handcrafted as the food itself.

Solution
A custom logo design captured that handcrafted, artisanal feel, extending seamlessly across signage, window slicks, tray liners, menus, and staff apparel and merchandise for a cohesive brand experience at every location.