Challenge
Tru Vue needed a brand identity for Vista, a new line of anti-reflective glass and acrylic, one that could earn credibility with a technical audience while still feeling premium.

Solution
Evoke developed the identity from concept through finalization, translating a technical feature into visual language: three angled red chevrons that mimic light passing through anti-reflective glass. The mark gave Vista instant recognition and a competitive edge on the shelf and in the field.